Intense competition
between offline retail businesses and online retail businesses to attract more
customers by providing them better customer experience on the basis of data
gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi analytics
market.
Market Size – USD 3
billion in 2018, Market Growth - CAGR of 23.7%, Market Trends – Growing usage
of public Wi-Fi hotspots across various locations.
The Wi-Fi Analytics market is expected to grow from USD 3 billion in
2018 to USD 26 billion by 2026, at a CAGR of 23.7% during the forecast period.
Intense competition between offline retail businesses and online retail
businesses to attract more customers by providing them better customer
experience on the basis of data gathered from Wi-Fi hotspots is expected to
drive the growth of Wi-Fi analytics market. Growing usage of Wi-Fi hotspots
across various location and increasing penetration of smart devices such as
smartphones, tablets, etc. have paved the way for retail businesses especially
brick-and-mortar retail businesses to get easy access to consumer data relevant
to their business and strategize accordingly. Moreover, initiatives taken by
governments towards the development of smart infrastructure in cities is
further expected to fuel the growth of the market.
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The concern pertaining
to the privacy of customers arising as a result of the tracking of the
customers’ (having Wi-Fi enabled devices) location using Wi-Fi may have a
negative impact on Wi-Fi analytics market. Also, certain government regulation
regarding the use of data accessed through Wi-Fi may also hinder the growth of
the market.
Players will require
increased investments to tackle these challenges and facilitate growth in the
coming years. This report comprises drivers, restraints, opportunities, and
challenges pertaining to the Wi-Fi analytics market; and extensive value chain
analysis, patent analysis, analysis of the current manufacturing capability and
technology status, commercialization potential in different devices, along with
market size forecasts till 2026.
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Analytics Market report covered with tables and figures for
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The report “Wi-Fi Analytics Market by Component
(Solutions and Services), application (Footfall Analytics, Customer Experience
Management, Customer Behavior Analytics, Customer Engagement, Customer Loyalty
Management), Type of Deployment (Cloud and On-premises), Type of Location
(Indoor and Outdoor), and Geography-Global Forecast 2026” is available
now to Reports and Data customers and can also be purchased directly at: https://www.reportsanddata.com/report-detail/wi-fi-analytics-market
Further key findings from the report suggest
- The Wi-Fi Analytics market is
projected to grow from USD 3 billion in 2018 to USD 26 billion by 2026, at
a CAGR of 23.7% during the forecast period.
- Intense competition between
offline retail businesses and online retail businesses to attract more
customers by providing them better customer experience on the basis of
data gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi
analytics market. Growing usage of Wi-Fi hotspots across various location
and increasing penetration of smart devices such as smartphones, tablets,
etc. have paved the way for retail businesses especially brick-and-mortar
retail businesses to get easy access to consumer data relevant to their
business and strategize accordingly. Moreover, initiatives taken by
governments towards the development of smart infrastructure in cities is
further expected to fuel the growth of the market.
- Based on components, this
report segments the market into solutions and services. The segment of
Wi-Fi analytics solutions is projected to have the highest growth rate,
with a CAGR 27.3% during the forecast period, owing to the growing
requirement of consumer behavior data in Brick-and-mortar retail stores.
By use of Wi-Fi analytics solutions, offline retail stores are better
armed to increase their customers’ shopping experience.
- Based on application, this
report segments the market into footfall analytics, customer experience
management, customer behavior analytics, customer engagement, and customer
loyalty management. The market for footfall analytics dominates the market
with a revenue of USD 0.99 billion in 2018 and will continue its dominance
during the forecast period. This is mainly due to the rise in competition
in the retail sector to gauge the inclination of the customers towards a
specific retail store or the success of a marketing campaign towards
pulling in more customers.
- Based on the type of deployment
this report segments the market into cloud and on-premises. The
cloud-based deployment type is expected to have the highest growth rate,
registering a CAGR of 28.7% during the forecast period as services and
solutions of Wi-Fi analytics can be provided to widespread client directly
from the cloud. The benefits offered by cloud-based deployment are
flexibility, scalability, affordability, and operational efficiency.
- Based on the type of location,
the market has been segmented into indoor and outdoor. The growing
requirement of consumer behavior data in offline retail businesses as well
as tough competition between offline and online retail store is expected
to make the indoor segment have the highest growth rate of CAGR 25.2%
during the forecast period.
- Geographically, this report
segments the market into the regions of North America, Europe, APAC, South
America, Middle East, and The region of North America holds the largest
market share with a market size of USD 1.17 billion during the forecast
period, owing to a swift increase in the implementation of analytics to
comprehend consumer behavior as well as fast adoption of the latest trends
in wi-fi connectivity.
- Key players in the Wi-Fi
analytics Market include Cisco (US), Purple (US), Skyfii (Australia), July
Systems (US), Euclid (US), Zebra Technologies (US), Cloud4wi (US),
Fortinet (US), Ruckus Wireless (US), and Yelp (US) among other players.
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For this report, the market has been divided
into the segments on the basis of components, application, type of deployment,
type of location, and region:
- Component (Revenue, USD
Million; 2018–2026)
- Solutions
- Solutions, by Type
- Wi-Fi based location
Analytics Solution
- Wi-Fi based Indoor
Positioning Solution
- Services
- Services, by Type
- Professional Services
- Managed Services
- Application (Revenue, USD
Million; 2018–2026)
- Footfall Analytics
- Customer Experience Management
- Customer Behavior Analytics
- Customer Engagement
- Customer Loyalty Management
- Type of Deployment (Revenue,
USD Million; 2018–2026)
- Cloud
- On-Premises
- Type of Location (Revenue, USD
Million; 2018–2026)
- Indoor
- Outdoor
- Regional Outlook (Revenue, USD
Million; 2018–2026)
- North America
- US
- Canada & Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- Rest of APAC
- Rest of the World
- South America
- Middle East
- Africa
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