The over-the-top (OTT)
market is expected to grow from USD 40 billion in
2018 to USD 128 billion by 2026, at a CAGR of 14% during the forecast period.
The rapid proliferation of smartphones and portable devices, very low or no
cost of availing OTT services with a growing tendency towards original content
and live video streaming is expected to drive the growth of OTT market.
Other factors estimated to fuel the market growth are increasing use on
internet, availability of high speed internet services, free trials of OTT services,
upsurge in adoption of Cloud Media Processing, experimentation with new models
for content monetization, consolidation and strategic partnership among
competitors, high tendency to use social media and the upgrade the OTT services
without the need to invest in infrastructure development.
Availability of
substitute services of OTT services like video streaming by telecom operators,
unlimited voice services with the advent of VoLTE technology, etc. as well as
low awareness pertaining to the benefits provided by OTT services are expected
to restrict the growth of OTT market.
Players will require
increased investments to tackle these challenges and facilitate growth in the
coming years. This report comprises drivers, restraints, opportunities, and
challenges pertaining to the over-the-top market; and extensive value chain
analysis, patent analysis, analysis of the current manufacturing capability and
technology status, commercialization potential in different devices, along with
market size forecasts till 2026.
The report “Over the top (OTT) Market by Type of
Content (Voice over IP, Text and Messages, Audio and Video), Platform (Smart
Devices, Laptops and Desktops, Set Top Boxes and Gaming Consoles), Business
Model (Subscription, Rental, Advertising, In-app purchase/content) and
Geography-Global Forecast 2026” is available now to Reports and Data
customers and can also be purchased directly at: https://www.reportsanddata.com/checkout-form/1085
Further key findings from the report suggest
- The over-the-top (OTT) market
is expected to grow from USD 40 billion in 2018 to USD 128 billion by
2026, at a CAGR of 14% during the forecast period.
- Increase in penetration of
smartphones has provided easy access to the OTT services over the
internet, e., the user can use these services at any time and place,
thereby playing a big role in market growth. Very low cost of availing OTT
services with a growing tendency towards original content and live video
streaming is expected to drive the growth of OTT market. Other factors
estimated to fuel the market growth are increasing use on internet,
availability of high speed internet services, free trials of OTT services,
upsurge in adoption of Cloud Media Processing, experimentation with new
models for content monetization, consolidation and strategic partnership
among competitors, high tendency to use social media and the upgrade the
OTT services without the need to invest in infrastructure development.
- On the basis of the type of
content, the market has been segmented into voice over IP, text On the
basis of the type of content, the market has been segmented into voice
over IP, text, and messages, and audio & video. The market for text
and messages holds the largest market share with a market size of USD 18.4
billion 2018 and is projected to maintain its dominance during the
forecast period due to the extensive use of social media across the globe.
- On the basis of the platform,
the market has been segmented into smart devices, laptops, and desktops,
set-top boxes, and gaming consoles. Smartphones provide the benefit of
widespread circulation of OTT services among the user. This makes the
smartphone segment occupy the largest market share with a market size of
USD 20.92 billion in 2018 and would continue to lead the market during the
forecast period.
- Based on the business model,
the market segmentation are subscription, rental, advertising, in-app
purchase/content, software licensing, unit pricing, and hardware.
- On the basis of geography, the
market has been segmented into North America, Europe, APAC, South America,
Middle East, and North America owns the largest market share with a market
size of USD 15.60 billion and would continue with its dominance during the
forecast period owing to the immense adoption of over-the-top services in
this region. APAC is estimated to have the highest growth rate due to the
presence of a large prospective user base for OTT services.
- Key players in the over-the-top
Market include Apple Inc. (US), Facebook Inc. (US), Google Inc. (US),
Akamai Technologies (US), Netflix (US), Amazon (US), Microsoft Corporation
(US), Tencent Holdings Ltd. (China), Limelight Networks Inc. (US), Yahoo
Inc. (US), and Nimbuzz (Netherlands), among other players.
Purchase full Wi-Fi
Analytics Market report covered with tables and figures for
better illustration@ https://www.reportsanddata.com/checkout-form/1085
For this report, the market has been segmented on the basis
of type of content, platform, business model and region:
- Type
of Content (Revenue, USD Million; 2018–2026)
- Voice over IP
- Text and Image
- Audio and Video
- Platform
(Revenue, USD Million; 2018–2026)
- Smart Devices
- Laptops and Desktops
- Set Top box
- Gaming Consoles
- Business
Model (Revenue, USD Million; 2018–2026)
- Subscription
- Rental
- Advertising
- In-app purchase/content
- Software Licensing
- Unit Pricing
- Hardware
- Regional
Outlook (Revenue, USD Million; 2018–2026)
- North
America
- US
- Canada & Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia
Pacific
- China
- Japan
- South Korea
- Rest of APAC
- Rest
of the World
- South America
- Middle East
- Africa
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